On 16th August 2010 the giants of the fashion industry Chanel unveiled its new scent for men Bleu de Chanel, it is the first major men’s fragrance launch since 2004’s Allure Homme Sport.
Bringing a touch of sophisticated,suave charm, the classically goodlooking French actor Gaspard Ulliel (star of 2007’s Hannibal Rising) is the new face of Bleu de Chanel. Director extraordinaire Martin Scorsese has also been brought on board to direct a film especially for the launch. The film will make its debut September 2010.
The fragrance itself is concocted by Chanel's in-house master perfumer Jacques Polge. It has top notes of grapefruit, peppermint, pink pepper, nutmeg and ginger; and a heart of dry cedar and jasmine, the dry down is a combination of vetiver, patchouli and frankincense. The overall scent, is clean, fresh and modern, and perfect scent for day or night.
But wait that’s not all…
Bleu de Chanel is in fact an innovative formula that not only makes you smell gorgeous but also refreshes your skin and helps tightens pores; leaving you with sensually scented, soft-to-the-touch skin. So not only do you smell absoluetly sumptuouse, your skin is actually improved. Two birds, one stone. What more could you possibly want?
I'll certainly be adding Bleu de Chanel into my frangrance rotation.
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